WordPress is good for making squeeze pages (websites designed to encourage the extraction of the viewer’s email address and/or credit card numbers). You could set up static HTML to make your squeeze pages, but with WordPress’s plugin system you can get analytics, A/B testing, and other fun stuff up and running quickly. And whenever you need to modify your sales copy, there’s no need to dig through website code — you just edit the Page in WordPress.
Here are a few WordPress squeeze page templates I dug up around the web, along with how much they cost. Bonus: we learn a little about copywriting and keyword research along the way.
WordPress Squeeze Page Templates
Free WordPress Squeeze Page Theme Cost: your email address. (Of course!)
Notice they’re all named pretty much the same thing, because people who make squeeze pages are usually trying to claim search engine traffic for keyword phrases that, you know, actually get searched a lot.
WordPress Squeeze Pages Cost: $47
They all pretty much look the same, too, because they’re following the patterns laid down by guys like Frank Kern, Ed Dale, Mike Filsaime, and Joe Vitale, who have made millions with their copywriting.
WordPress Squeeze Page Cost: $10
The above will get the job done, I’m sure. But this one’s my favorite:
A humble but very good looking squeeze page template by CEA Web Solutions. Cost: Totally and completely free.
How to Run Squeeze Pages in WordPress
The disadvantage of using WordPress for squeeze pages is the performance hit. Each time the page loads, you’re running the whole WordPress engine to generate the page…
…unless you don’t! This is where a plugin like W3 Total Cache really shines. Since you’re just serving up the exact same page every time, with little to no dynamic content whatsoever, you’ll get all the benefits of WordPress with almost no downsides when you configure your squeeze page site to use W3 Total Cache.
But still make sure you install the site on a reasonably fast web host, one that can handle a lot of web traffic. If you’ve studied your target keyword traffic well, you should have a good grasp on the actual numbers you’ll need to handle.